FAQ

 

How much does digital marketing cost?

Much like any other marketing, costs can vary dramatically from business to business. 

That said, you will likely need to spend money on paid advertising such as PPC and display. You may also need to spend on things such as a great CRM or email automation software, or on content production for relevant channels.

 

Why do I need digital marketing for my business?

Digital marketing is the promotion of your brand and the service you need to battle against competitors that do not only exist locally, but now exist nationally and internationally against your business.

With a strong online presence and digital marketing strategy, the opportunity to scale your business successfully is enormous. Digital marketing presents opportunity for exponential business growth and return multiples that are better than any other advertising opportunity.

 

Why do you need digital marketing? 

Digital and online channels have been part of our lives for decades now, but usage of mobile phones, the internet, and other technologies has increased rapidly since the COVID-19 pandemic. The reality is that the digital environment isn’t going away anytime soon. 

The way people consume information and content has changed with the times, and businesses need a strong online presence in order to find, attract, and keep customers. 

Plus, digital marketing has the added benefit of being measurable and agile; you can quickly adjust campaigns based on rich data, which is a marketer’s dream.

 

Can you do it yourself, or do you need an agency?

Often, business owners, marketers, or entrepreneurs can do certain parts of digital marketing, but not all of it. An agency can be helpful in terms of devising a coherent strategy, allowing you to make use of experts to get better results, and figuring out where to best spend your money.

 

How do I get my website to the top of Google?

The coveted top spot-on Google is the holy grail of digital marketing. But there’s no quick fix to getting it. A variety of digital marketing strategies come together to get a business or web page to “rank” (show in the top search results) on search engines. 

These strategies all play an important role and include identifying keywords or phrases, optimizing website pages for these keywords, improving the website experience, driving traffic to your website via other channels, developing content that people share and find valuable, and using paid advertising to leapfrog other results. Over time, different pages on your website should climb up the Google rankings when people are searching for your products, services, or content related to your business.